Institution

Initial Ideas

1. Dark Corner Productions

This institution logo would fit well with the film noir genre because it has the common convention of smoke. I liked the idea of having Smoke in my logo, but I thought on its own it looked quite boring, so I decided that I would rethink what would go with the idea of smoke. This lead me to my final idea which is shown below.





2. Shadow Productions

This logo has a traditional film noir location and convention of low key lighting, which creates shadows.

 I decided not to use this name for my institution because it would give the audience the link with horror movies rather than film noir.

I liked the idea of having a shadow in the logo because it is a convention of film noir, so it would link with the genre of my film. However, I liked the idea of smoke more.







3. Scarlet Street Productions

This is the picture that I decided to merge with the smoke picture. I decided that I didn't want to use Scarlet Street productions as the name for my institution because it thought that Dark Corner Productions sounded more official and linked in with my film more. I didn't know how I would do an animation at the beginning of my film with just a street either, which is when I thought about merging the smoke with this picture.



4. Whirlpool Productions

I liked the idea of this logo because I could have done an animation of the whirlpool spinning around the institution title.

However, I didn't really like the name of the institution because it had no links with my film and it didn't sound as interesting as the other ideas.

I thought that the other institution names had more links with my film because they had conventions of film noir within.

The Making of my Final Institution

This is a video of how I made my institution. 

Final Institution

I decided to merge the smoke with the street because then my institution had a connection to the film noir genre.  I also thought that this would allow me to create an interesting animation for my institution that would appear at the start of my film.

Possible Animations

This animation is slightly faster, which makes the smoke look more realistic. I like this more than the one below because it looks more official and complete.

This animation is slightly slower. The smoke doesn't look as realistic because the frames are slightly slower, which makes it jumpier. This one I won't use because it doesn't look complete and it looks more amateur.

This was going to be my final animation, but when I showed it to people for advice, they all brought up the idea of having the title also fading in, instead of it suddenly coming in at the end. I decided that I liked the idea of that, so I tried it out and then decided I preferred it to the one above.

Final Animation

I did this by taking each picture of the opacity scale and putting them in a movie at 0.10 seconds each frame. I then put the last frame with a 0.25 seconds so that it was a bit longer. I like this one better because it looks like the smoke and the institution name is fading in, which is what I wanted.